In the plex, p.57
In The Plex, page 57
Genachowski, Julius, 322, 326
Ghemawat, Sanjay, 42, 43, 47, 100, 184, 197, 198–200
Gibson, William, 7
Gilbert, Judy, 257, 258, 259, 260
Gilbert, Roy, 272
GIMP, 31
Girouard, Dave, 180
Glazer, David, 375, 376
Gmail, 171–81, 322
and applications, 219, 227, 233, 236
as Caribou, 169–71
and cloud computing, 180–81
launch of, 161, 171–72, 206
and privacy, 170–78, 211
and security breach, 267–68
and social networking, 375, 377
and speed, 185
Goetz, Thomas, 254
Gomes, Ben, 40, 54, 58, 67–68, 100
Gonzalez, Steven, 283
Goodger, Ben, 204
Google:
and access to all the world’s information, 6, 10, 58, 59, 63, 67, 75, 130, 146, 173, 198, 215, 219, 275, 335, 340, 342–43, 356, 363
ads of, see advertising
and antitrust issues, 330, 331–34, 343–47, 364
APM program, 1–2, 3–5, 161–62, 259
and applications, 200–212, 239
austerity time of, 83, 86, 252–53, 255–57, 258–59, 265–66, 272, 376
BackRub renamed as, 30–31
business plan for, 72, 75, 77–78, 95, 115, 138, 152, 201
changing the world, 6, 34, 39, 52, 97, 120, 125, 126, 146, 316, 319, 329, 349, 365, 367, 369
cheap equipment bought for, 33, 129, 183–84, 189
Code Yellow in, 186
conference rooms of, 136–37
culture (Googley) of, 3, 36, 121–28, 129–42, 159, 186–87, 364, 365, 370, 385
design guidelines for, 129–30, 132, 206–7
development of, 32–34, 35–37, 45–57, 58
“Don’t be evil” motto of, 6, 11, 143, 144–46, 150, 170, 238, 276, 285, 286, 366–67, 384–85
employees, see employees engineers as top dogs in, 129, 130, 158, 160, 161, 323
failure and redundancy built into, 183–84, 189, 198, 211, 255, 372
filing for incorporation, 34
funding of, 32, 33–34, 72–75, 79, 129, 182
global scope of, 196–97, 270–72; see also China
growth of, 3, 5, 6, 11, 43, 99, 127–28, 130, 131–32, 143, 164, 183, 198, 238–42, 253, 259, 271
headquarters of, 34, 36, 43, 125–26, 127–28, 130
home page of, 31, 184–85
IPO of, 2, 70, 94, 108, 134, 146–57
lawsuits against, 9–11, 56, 98, 150–51, 244, 328–29, 353, 358–67
as learning machine, 45, 47, 48, 65–68, 173, 216, 239, 383, 385
management structure, 74, 75–77, 79–82, 110, 143, 147, 157–66, 235, 254–55, 273, 373–74, 386–87
mission and vision of, 3, 6, 75, 97, 117, 124–25, 132, 169, 175, 215, 238, 363, 365
moral purity of, 6, 97, 268, 356, 360, 367
name of, 30–31, 180
no customer support from, 230–31, 376
1-800-GOOG-411 directory assistance, 219, 229
and politics, 317–19, 329–30
profitability of, 3, 69–71, 72, 77–78, 79, 99, 130, 256, 383, 386
public image of, 57, 74–75, 76, 77, 126, 144, 153–54, 173, 176, 237, 328–29, 337, 343, 364, 366, 383–84
secrecy in, 49, 52, 56–57, 69–70, 72–73, 83, 93, 106–7, 108, 146, 164–65, 191, 198, 218, 260, 261, 354, 357
security issues in, 267–70, 308–10, 313–14
shares in, 147–49, 155–57, 252
speed as focus of, 31, 37, 42, 52, 184–87, 206, 207, 208–9, 272, 372–73
TGIF meetings, 130–31, 166
20 percent rule, 124
user data amassed by, 45–48, 59, 84, 144, 173–74, 185, 333–36
user focus of, 5, 77, 241–42
values of, 6, 143–46, 147, 198, 256–58, 275–76, 300, 307, 310, 321, 323, 336, 343, 354, 364, 370, 384–85
war rooms of, 42–43, 45, 176, 186, 206, 309–10, 379, 380–81
and Yahoo, 44–45, 57, 151
and YouTube, 199, 242–52, 260–65
Google Analytics, 114–15, 205, 233, 234
Google Answers, 102
Google Book Search, 11, 347–67
Google Book Settlement, 362–67
Google Calendar, 233, 236
Google cars, 385, 386
Google Catalogs, 348
Google Checkout, 229, 242
Google China, see China
Google Chrome, 208–12, 220, 221, 228, 319, 321, 354
“Google dance,” 56
Google Desktop, 205
Google Docs, 203, 210, 211
Google Earth, 239–40, 299, 340
Google Elections Team, 318, 321
Google Fellows, 49
Google Fiber for Communities, 327
Google File System, 184
Google Flu Trends, 258
Google Goes to the Movies, 265
Google Goggles, 232
Google Grants, 98
Google Help Forums, 231
Google Image Search, 382
Google Instant, 68
Google Latitude, 338–40, 374
Google Libraries, 357–58, 359
Google Maps, 219, 227, 240, 298–99, 318, 338, 340, 383
Google News, 58, 124, 239
Google.org, 241, 257
Google Pack, 205
Google Print, 356–57, 359
Google Product Client Group, 204
Google Product Strategy (GPS) meetings, 6, 135, 171
Google Quick Search Box, 78
Google Scholar, 58
Google Security Team, 267–70
Google settlement, 9–11
Google Street View, 340–43, 383, 384, 385
Google Suggest, 306–7
Google Talk, 233, 322, 375
Google Toolbar, 204–5, 233, 234
Google University, 136
Google Video, 242–47, 249, 261, 263, 429–30
Google Voice, 234, 236
Google Wave, 376–77, 379
Google Website Optimizer, 320
Google Zeitgeist, 46, 249, 253
googolplex, 31, 43
Gordon, Cathy, 195–96, 356, 359
Gore, Al, 177, 218, 237, 278, 352
GoTo, 87–89, 99, 102
Gphone, 218, 222, 226
GPS device, 229, 232, 338
Graham, Bill, 353
GrandCentral, 233–34, 236
Griffin, Denise, 130, 173–75, 231
Gross, Bill, 87–89, 95, 98, 102–3
Grove, Andy, 80, 163, 325
Gu, Xuemei, 290–92, 308, 312
Gundotra, Vic, 219–20, 232, 337, 377, 382–83
Gutenberg, Johannes, 347
Hackborn, Dianne, 217
Haiti, earthquake in, 325–26
Hamoui, Omar, 227
Hanke, John, 239
Harding, Matt, 243
Harik, Georges, 100–102, 105, 127, 139
Harvard University, 357, 358
Hassan, Scott, 17–18, 22, 28, 29, 30, 32
Haugen, Frances, 351
Heath, Taliver, 323
Heilemann, John, 356
Hendrix, Jimi, 76
Hertzfeld, Andy, 206
Hewlett-Packard, 37, 124, 181
Hölzle, Urs, 76, 100, 125, 162, 182, 257, 379
and cloud computing, 180
and data centers, 188–90, 194, 198
hired by Google, 36–37, 38
on speed, 185–87
Urs-Quake of, 381–82
Horowitz, Bradley, 211, 376–78, 379, 382
Horvath, Jane, 335, 338
HTC, 214, 226, 228, 230, 237
HTML 5, 212
Huber, Jeff, 116
Huffman, Scott, 61
Hulu, 260–61
Hurley, Chad, 243–44, 247–51, 260, 264
HyperCard, 15
hypertext connections, 15, 27
IBM, 24, 25–26, 63, 286
Idealab, 87–88, 99
indexing, 20, 21–22, 26, 41–43
checkpointing in, 43
comprehensiveness in, 52–53
in-RAM system, 43–44, 47–48
mirror worlds in, 60
updating, 45, 56
information retrieval (IR), 20, 22, 110, 239
Inktomi, 36, 44, 88, 290
innovator’s dilemma, 98–99
Intel, 163, 167, 218
intellectual property (IP), 88–89, 176, 221
Internet:
bottom-up management of, 158
in China, 273, 279, 284, 285, 305, 308, 311, 313, 324
and cloud computing, 180–81
and copyright issues, 355, 367
disruptive platform of, 275
and Haiti earthquake, 325–26
net neutrality, 222, 383–84
and news, 239
open spectrum on, 15, 222–25, 329–30, 333, 334, 383–84
profitability of, 69–71
redefining commerce, 117
and social networking, 369–83
and user data, 334–36
values of, 322, 367
video, 242–52, 265
wireless service, 223
Internet Archive, 362
Ivester, Devin, 135, 141
Java, 17–18
JavaScript, 53, 105, 168, 169, 208, 209
Jen, Mark, 164–65
Jobs, Steve, 75, 80, 143, 209–10, 218–22, 237–38
Jones, Mike, 328, 340–42
JotSpot, 201
Joy, Bill, 28
Justice Department, U.S., 236, 331, 344–47, 364, 365–66
Kahle, Brewster, 362, 365
Kamangar, Salar, 71–72, 74, 233, 235
and advertising, 86, 89, 91–92, 109, 113
and business plan, 72, 75, 201
and Google motto, 143–44
and YouTube, 248, 260–65
Karen, Alana, 97–98
Karim, Jawed, 243, 247, 250
Kay, Erik, 207
Keyhole, 239–40, 340
Keyword Pricing Index, 118
Khosla, Vinod, 28, 29
Kim, Jini, 166
Klau, Rick, 312, 318
Kleinberg, Jon, 24–26, 34, 38, 292
Knol, 240
Knuth, Donald, 14
Kohl, Herb, 332
Koogle, Timothy, 44
Kordestani, Omid, 75–76, 78, 81, 96, 97, 130, 155, 242
Krane, David, 69–70, 143, 144–45, 150, 156
Kraus, Joe, 28, 136, 201, 374–75
Kundra, Vivek, 322, 326
Kurzweil, Raymond, 66
language, translations, 55, 62–65
Lantos, Tom, 285–87
Larson, Mark, 208
Leach, Jim, 286
Lee, Kai-Fu:
and China office, 4, 281–83, 289–90, 291, 292, 293, 294, 296, 298, 302, 303, 305, 307–8, 313
departure of, 307–8, 312
Lee, Steve, 338–39
Lenat, Douglas, 47
Leonard, Herman, 117
Lessig, Lawrence, 359, 360, 363
Levick, Jeff, 96, 110–11, 112–13
Levinson, Arthur, 218, 237
Li, Mark, 293, 298–99
Li, Robin (Yanhong), 26–27, 278, 292, 293, 298
Library of Congress, 352, 361
Liebman, Jason, 103–5
LinkAds, 102–3
Linux, 78, 182, 210
Litvack, Sanford “Sandy,” 345, 347
Liu, John, 296
Liu, Jun, 294, 303–4
long-tail businesses, 85, 105, 107, 118, 243, 334
Lu, Qi, 380
Lucovsky, Mark, 283
Luk, Ben, 290, 302
Maarek, Yoelle, 272
MacDonald, Brian, 380
Macgillivray, Alex “AMac,” 353–55
machine learning, 64–66, 100–101, 385
Malone, Kim (Scott), 107–8, 135
Manber, Udi, 44, 45, 57–58, 68, 240, 355, 380
MapReduce, 199–200
Marconi International Fellowship Award, 278
Markoff, John, 193
Matias, Yossi, 272
Mayer, Marissa, 36, 41, 381
and advertising, 78–79
and APM program, 1, 4, 5, 161–62, 259
and books, 348–50, 358, 365
and Gmail, 170–71
and Google culture, 121, 122, 126–27, 141, 142, 163, 164, 365
and Google motto, 143–44
and Google’s look, 206–7
and management structure, 160, 235
and social networking, 371–73, 375
and stock price, 155, 156–57
McCaffrey, Cindy, 3, 76, 77, 145, 150, 153, 164
McCarthy, John, 127
McLaughlin, Andrew:
and China, 276–79, 283–84, 303, 304
and Obama administration, 316, 321, 322–23, 325–26, 327
and privacy, 176–78, 379
memex, 15, 44
Merrill, Douglas, 183
Mi, James, 276
Microsoft:
and antitrust issues, 331–32, 344–45
and aQuantive, 331
Bing search engine, 186, 380–81
and books, 361, 363
and browser wars, 206, 283
and China, 281, 282, 283, 284, 285, 304
and competition, 70, 191, 197, 200–212, 218, 220, 266, 282–83, 331, 344–47, 363, 380–81
and Danger, 214
data centers of, 190
and disclosure, 108
and email, 168, 169, 179–80
Excel, 200
and Facebook, 370
Hotmail, 30, 168, 172, 180, 209
IE 7, 209
Internet Explorer, 204–7
and mapping, 342
monopolies of, 200, 331–32, 364
Office, 200, 202, 203
Outlook, 169
PowerPoint, 200, 203
and user data, 335
and values, 144
WebTV, 217
Windows, 200, 210, 212, 219, 331
Windows Mobile, 220
Word, 200
and Yahoo, 343–44, 346, 380
of yesterday, 369
MIDAS (Mining Data at Stanford), 16
Milgrom, Paul, 90
Miner, Rich, 215, 216
Mobile Accord, 325
mobile phones, 214–17, 219–22, 251
Moderator, 323–24
Mohan, Neal, 332, 336
Monier, Louis, 19, 20, 37
Montessori, Maria, 121, 124, 166
Montessori schools, 121–25, 129, 138, 149
Moonves, Leslie, 246
Moore’s Law, 169, 180, 261
Morgan Stanley, 149, 157
Moritz, Mike, 32, 73–74, 80, 147, 247–48, 249
Morozov, Evgeny, 379
Morris, Doug, 261
Mossberg, Walt, 94
Mowani, Rajeev, 38
Mozilla Firefox, 204, 206, 207–8, 209
Murdoch, Rupert, 249, 370
MySpace, 243, 375
name detection system, 50–52
Napier’s constant, 149
National Federation of the Blind, 365–66
National Institute of Standards and Technology (NIST), 65
National Science Digital Library, 347
National Security Agency (NSA), 310
Native Client, 212
navigation, 229, 232, 338
Nelson, Ted, 15
net neutrality, 222, 326–27, 330, 383–84
Netscape, 30, 75, 78, 147, 204, 206
Nevill-Manning, Craig, 129
Newsweek, 2, 3, 20, 179
New York Public Library, 354, 357
Nexus One, 230, 231–32
95th Percentile Rule, 187
Nokia, 341, 374
Norman, Donald, 12, 106
Norvig, Peter, 47, 62, 63, 138, 142, 316
Novell, 70
Obama, Barack, 315–21, 322, 323–24, 329, 346
Obama administration, 320–28
Ocean, 350–55
Och, Franz, 63–65
Oh, Sunny, 283, 297, 298
OKR (Objectives and Key Results), 163–64, 165, 186, 209, 325
Open Book Alliance, 362
Open Handset Alliance, 221–22
OpenSocial, 375–76
operating systems, 210–12
optical character recognition (OCR), 53, 349–50
Oracle, 220
Orkut, 371–73, 375
Otellini, Paul, 218
Overture, 89, 90, 91, 95, 96, 98–99, 103, 150
Oxford University Press, 354, 357
Page, Larry, 3, 5
achievements of, 53, 383
and advertising, 84, 86–87, 90, 92, 94, 95–97, 114, 334, 336–37
ambition of, 12, 39, 73, 127–28, 139, 198, 215, 238, 362, 386–87
and applications, 205, 206, 207, 208, 210, 240–42, 340
and artificial intelligence, 62, 100, 246, 385–86
and BackRub/PageRank, 17, 18, 21–24, 26
and birth of Google, 31–34
and Book Search, 11, 347–52, 355, 357, 359, 361, 362, 364
on capturing all the web, 22–24, 52, 58, 63
on changing the world, 6, 13, 33, 39, 97, 120, 125, 146, 173, 232, 279, 316, 327, 361, 384–85
childhood and early years of, 11–13
and China, 267, 276, 277–78, 279–80, 283, 284, 305, 311
and data centers, 182–83
and eco-activism, 241
and email, 169–72, 174, 179
and Excite, 28–29
and funding, 32, 33–34, 73–75
and hiring practices, 139–40, 142, 182, 271, 386
imagination of, 14, 271
and IPO, 146–47, 149–54, 157
and machine learning, 66, 67
and management, 74, 75–77, 79–82, 110, 143, 158–60, 162–66, 228, 231, 235, 252–53, 254, 255, 260, 272, 273, 386–87
marriage of, 254
as Montessori kid, 121–25, 127–28, 149, 331, 387
and Obama, 315–16
and philanthropy, 257–58
and privacy, 174, 176–77, 337
and robots, 246, 385
and secrecy, 31–32, 70, 72–73, 106, 218
and smart phones, 214–16, 224, 225, 226–30, 234
and social networking, 372
and speed, 184–85, 207
and Stanford, 12–13, 14, 16–17, 28, 29, 34
and trust, 221, 237
values of, 127–28, 130, 132, 135, 139–40, 146, 196, 361, 364
and wealth, 157
and web links, 51
and YouTube, 248
PageRank, 3, 17, 18, 21–24, 27, 34, 38, 48–49, 53, 55, 56, 294
Palm, 216, 221
Park, Lori, 235, 258
Pashupathy, Kannan, 270–72, 277, 282
Passion Device, 230
Patel, Amit, 45–46, 82
and Google motto, 143–44, 146
patents, 27, 39, 89, 102, 221, 235, 237, 350
PayPal, 242, 243
