A deeply reported history of the business of hip-hop, and a blueprint for the careers of its three most dynamic stars: Diddy, Dr. Dre, and Jay-ZBeing a successful musician was simply never enough for the three kings of hip-hop. With a combined net worth of well over $2 billion, Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing a level of fame and wealth that not only outshone all other contemporary hip-hop artists, but currently makes them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more - one...

An in-depth look at the business behind Jay-Z's hip-hop empire.Jay-Z is one of the most recognizable names in entertainment. He's been called one of the greatest rappers of all time, but music may end up as just a small part of a brilliant career. His combination of intelligence, instinct, and swagger have earned him a chain of nightclubs, a stake in the New Jersey Nets, and the status of a media mogul. Amazingly, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York as a crack dealer in the 1980s.Empire State of Mind is the story behind Jay-Z's rise to the top as told by the people who lived it with him-the childhood friend who got him into the drug trade, the DJ who convinced him to stop dealing and focus on music, Damon Dash, Fab Five Freddie, and other hip-hop and business innovators.Jay-Z's story is compelling not just because of his celebrity, but also because it is a blueprint for success in any setting-a classic...

The surprising rags-to-riches-to-rags-to-riches story of how Michael Jackson grew a billion-dollar business. Michael Jackson is known by many as the greatest entertainer of all time, but he was also a revolutionary when it came to business. In addition to famously buying the Beatles' publishing catalogue, Jackson was one of the first pop stars to launch his own clothing line, record label, sneakers, and video games—creating a fundamental shift in the monetization of fame and paving the way for entertainer-entrepreneurs like Jay Z and Diddy. All told, Jackson earned more than $1.1 billion in his solo career, and the assets he built in life have earned more than $700 million in the five years since his death—more than any other solo music act over that time. Michael Jackson, Inc. reveals the incredible rise, fall, and rise again of Michael Jackson's fortune—driven by the unmatched perfectionism of the King of Pop. Forbes senior...